Page Quality Rating Guidelines



Overview of Page Quality Evaluation
Introduction to Page Quality
Important Information about the Page Quality Guidelines
Your Money or Your Life (YMYL)
Landing Page Considerations
Identifying the Purpose of the Page
Identifying the Main Content, Supplementary Content, and Advertisements
Rating the Quality of the Main Content
Rating the Quantity of Helpful Main Content
Rating the Helpfulness of the Supplementary Content
Rating the Layout of the Page/Use of Space on the Page
Answering Homepage and Website Questions
Finding the Homepage of the Website
Is the Purpose of the Page Consistent with the Website?
Who is Responsible for the Content of the Website and the Content of the Page?
Does the Website Have an Appropriate Amount of Contact Information?
What Kind of Reputation Does the Website Have?
Is the Homepage of the Website Updated/Maintained?
Additional Page Quality Rating Guidance
Assigning a Page Quality Rating to “Your Money or Your Life” (YMYL) Pages
Assigning a Page Quality Rating to Encyclopedia Pages
Assigning a Page Quality Rating to Pages with no Main Content/Error Messages
Balancing Page Level and Website Level Questions to Assign an Overall Page Quality Rating
How to Check for Copied Content
Assigning an Overall Page Quality Rating
Highest Quality Pages
High Quality Pages
Medium Quality Pages
Low Quality Pages
Lowest Quality Pages
Webspam: a Special Type of Lowest Page Quality
What is Webspam?
When to Check for Spam
Looking for Technical Signals
Ads and Spam Pages
Doorway Pages
Thin Affiliates
Page Quality Rating FAQs


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