What is Webspam?

Webspam is the term for webpages that are designed by webmasters to trick search engines and draw users to their websites. In these guidelines, we sometimes refer to webspam as “spam,” and webmasters who use deceptive techniques as “spammers.” Pages with webspam violate the Quality Guidelines section of Google’s Webmaster

In the coming pages, you will learn how to identify some of the deceptive techniques used to create webspam. Identifying spam is an important rater skill and will allow you to use the Lowest overall quality rating with confidence.
Important: Pages that are clearly spam should receive the Lowest overall PQ rating. However, you can also use the

Lowest PQ rating when the page isn’t technically spam.

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