Is the Purpose of the Page Consistent with the Website?


Now that we have looked at the page and figured out its purpose, we will do the same thing for the website. Sometimes websites explain their purpose right on the homepage. Some websites put this information on a subpage.

Examine the homepage for this information. Also look for "about" or "about us" links or "contact us" links or even "FAQ" links.

You want to make sure the purpose of the page you are evaluating and the purpose of the website are consistent. Here are the website purpose questions in the rating task:

• Describe the purpose of the website.

• Is the page consistent with the purpose of the website?


Consistency Check


Example

Information about the Website

Purpose of the Page

Purpose of the Website


Explanation

consistent

Page with a

recipe for

pumpkin-

pecan pie

Help page which says that the site is a recipe site

Share a recipe.

Provide recipes and other cooking resources.

The stated purpose of the website and the page are consistent.

inconsistent

Page with videos unrelated to
recipes

About page which

says that the site is

a recipe site

Share a large collection of clearly non- recipe videos.

Provide recipes.

The stated purpose of the website (to provide recipes) is inconsistent with the presumed purpose of the page (to display videos, all of which happen to be unrelated to recipes).


Note: Page with videos unrelated to recipes above has a collection of random and unrelated content and videos. Some people might justifiably say the page has no clear purpose. It also appears that the content may be copied or scraped from some other page on the web. These are some of the many indications that this page is overall Lowest quality. In many cases, landing page and website questions give a consistent picture. We ask you to do page and website checks because sometimes a Lowest quality page only clearly fails on one question.
Page with videos

unrelated to recipes fails on many.

If the purpose of the page is very clearly inconsistent with the purpose of the website, please examine it closely. Usually, Lowest will be the most appropriate overall PQ rating.

If the purpose of the website is deceptive or harmful, or if the website has no purpose (for example, the website is made up of gibberish pages), all pages on the website should be considered overall Lowest quality.


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