Overview of Page Quality Evaluation

This part of the General Guidelines is about Page Quality (PQ) rating. Since page quality is an important consideration when assigning a utility rating, you should apply the concepts in this section to block utility (BU) rating tasks, as well as any other tasks that ask for a utility rating.

Here is a screenshot of the Page Quality rating task page:


In each page quality rating task, you will be given a URL. You will click on the URL and evaluate the landing page. There are three questions at the top of the PQ rating task page:

1) Does the landing page load? If you answer no to this question, you will merely submit the task. You may write a comment if you think it will be helpful.

2) Is the page in the task language, an acceptable language or English? (An acceptable language is one commonly spoken in your locale.) If you answer no to this question, you will merely submit the task.

3) Is the page porn? If you answer yes to this question, you will merely submit the task.

For all other landing pages, you will answer a series of questions. Some of these questions focus specifically on the landing page while other questions are about the website that hosts the landing page. After carefully considering what you have learned from answering the page and website quality questions, you will use the sliding scale (slider) at the bottom of the task to assign an overall PQ rating of Highest, High, Medium, Low, or Lowest (or a rating in between two of these ratings).
This is what the slider looks like on a page quality task:


Introduction to Page Quality
Important Information about the Page Quality Guidelines
Your Money or Your Life (YMYL)


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