Webspam: a Special Type of Lowest Page Quality
What is Webspam?
Looking for Technical Signals
Hidden Text and Hidden Links
Apply Ctrl-A to the Landing Page
Example of hidden text revealed by applying Ctrl-A:
Look Outside the Normal Viewing Area
Advanced Techniques
Example of hidden text revealed by disabling CSS:
Example of hidden text revealed by disabling JavaScript:
Example of hidden text revealed by viewing the source code:
Example of keyword stuffing that appears in the meta tags only and is not considered to be spam:
Keyword Stuffing
Recognizing keyword stuffing
Keyword Stuffing in the URL
Keyword Stuffing in the URL Example
Sneaky Redirects
Recognizing sneaky redirects
Using "Who Is"
Sneaky Redirect Example
Non-Sneaky Redirect Example
Cloaking
% Frame Example
Ads and Spam Pages
No Main Content
No MC Example
Recognizing Parked/Expired Domains
Parked Domain Examples:
Fake Search Page Examples
Fake Forum/Message Board Posts
Copied MC and Ads
Copied Content Example
Auto-generated Main Content and Ads
Computer-Generated Text Example Computer-Generated Page Example
Unhelpful MC Examples
Doorway Pages
Thin Affiliates
Recognizing Thin Affiliates
Recognizing True Merchants
Please note the following:
Method 1 - Checking properties of an image on the page
Looking for Technical Signals
Hidden Text and Hidden Links
Apply Ctrl-A to the Landing Page
Example of hidden text revealed by applying Ctrl-A:
Look Outside the Normal Viewing Area
Advanced Techniques
Example of hidden text revealed by disabling CSS:
Example of hidden text revealed by disabling JavaScript:
Example of hidden text revealed by viewing the source code:
Example of keyword stuffing that appears in the meta tags only and is not considered to be spam:
Keyword Stuffing
Recognizing keyword stuffing
Keyword Stuffing in the URL
Keyword Stuffing in the URL Example
Sneaky Redirects
Recognizing sneaky redirects
Using "Who Is"
Sneaky Redirect Example
Non-Sneaky Redirect Example
Cloaking
% Frame Example
Ads and Spam Pages
No Main Content
No MC Example
Recognizing Parked/Expired Domains
Parked Domain Examples:
Fake Search Page Examples
Fake Forum/Message Board Posts
Copied MC and Ads
Copied Content Example
Auto-generated Main Content and Ads
Computer-Generated Text Example Computer-Generated Page Example
Unhelpful MC Examples
Doorway Pages
Thin Affiliates
Recognizing Thin Affiliates
Recognizing True Merchants
Please note the following:
Method 1 - Checking properties of an image on the page
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