No MC Example

Parked (Expired) Domains
Here is a type of website which frequently has no MC: Parked Domains.

When companies go out of business and are acquired by another company, change their name, or fail to pay their domain registration fee, the website name "expires" and may be purchased by someone else. Spammers sometimes buy these websites and cover the pages with Ads. Such sites are referred to as "parked domains" or "expired domains."
Spammers also purchase the following kinds of domains, which are similar in appearance to parked domains:

• Domains which are close in spelling to real domains, hoping that users will mistype the domain name or URL and land on their websites, which contain Ads.

• Domains that users might type when looking for a website to use. A typical parked/expired domain contains some or all of the following:

• Ads

• Links to other similar pages on the website

• A fake search box

Here are some examples of queries that spammers have purchased domains for, hoping that users would land on the websites and click Ads.

Query

LP of the Result Block, Result Block, PQ Rating, Utility Rating

Explanation


[chairs], English (US)

Link to landing page:

LP

This result is spam. It is a fake search page.

No Vital page is possible for this query because it is an information query and no one can claim ownership of it.

[knitting], English (US)

Link to landing page:

LP

This result is spam. It is a fake search page.

No Vital page is possible for this query because it is an information query and no one can claim ownership of it.

[huffintonpost.com], English (US)

This query is a working URL, but it is clearly mistyped. The clear user intent is to navigate to huffingtonpost.com: LP

Link to landing page:

LP

This result is spam. It is a fake search page.

This result is not Vital. It is not the result the user is looking for.



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