Recognizing True Merchants

Features that will help you determine if a website is a true merchant include:

• a "view your shopping cart" link that stays on the same site.

• a shopping cart that updates when you add items to it.

• a return policy with a physical address.

• a shipping charge calculator that works.

• a "wish list" link, or a link to postpone the purchase of an item until later.

• a way to track FedEx orders.

• a user forum that works.

• the ability to register or log in.

• a gift registry that works.
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