Utility Rating Scale for Result Blocks

The Utility rating scale offers five rating options that apply to all types of result blocks in BU rating.

Rating

Description

Vital (V)

A special rating category.

Useful (U)

Very helpful for many or most users.

Relevant (R)

Helpful for many users OR very helpful for some users.

Slightly Relevant (SR)

Helpful for fewer users.

Off-Topic or Useless (OT)

Helpful for no or very few users.


On BU rating tasks, you will see the rating scale on the Utility Slider. The slider uses abbreviations for the five rating options as follows:

The slider is labeled query-dependent because the utility rating is based on how helpful the result (the result block and landing page) is for the query.
Please note that you may assign in-between ratings. For example, notice that there are 3 small tick marks in between R and U on the slider. Use in-between ratings if you think the utility of a result falls between two labels. You can either drag the slider or click on the point that you want the slider to land on.
Most result blocks have a title link and landing page. Some result blocks have no title link.

For result blocks with a title link and landing page, the utility rating is based primarily on the MC of the LP. We call these blocks Title Link Result Blocks (TLRB).

For result blocks with no title link, the utility rating is based primarily on the content and prominent links inside the result block. We call these blocks No Title Link Result Blocks (NTRB).


Vital (V)
Vital Pages for People Queries
Useful (U)
Relevant (R)
Slightly Relevant (SR)
Off-Topic or Useless (OT)


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