Useful (U)
A rating of Useful is assigned to title link result blocks (TLRBs) and non-title link result blocks (NTRBs) that are very helpful for many or most users. U results are highly satisfying and a good "fit" for the query. In addition, they often have some or all of the following characteristics: high quality, authoritative, entertaining, and/or recent (such as breaking news on a topic).
A query can have many Useful results.
Have high standards for using the U rating. This is especially important for queries with many, many on-topic results.
Examples of Useful (U) Result Blocks
|
Query and User Intent |
LP of the Result Block, Result Block, Utility Rating |
Explanation |
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[poison ivy], English (US) Find the answer to this question. This is a Know query. |
Landing page link: LP
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Page on an authoritative website that answers this question very well. This result would be very helpful for many or most users. There are many, many on- topic results for this query. This result merits a U rating. |
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[Manresa reviews], English (US) Read reviews for this restaurant. This is a Know query. |
Landing page link: LP
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Page with over 75 reviews for this restaurant. This page would be very helpful for many or most users. |
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[broadway tickets], English (US) Purchase tickets to a Broadway show. This is a Do query. |
Landing page link: LP
|
Page on a reputable ticket site on which to complete this transaction. This page would be very helpful for many or most users. There are many, many on- topic results for this query. This result merits a U rating. |
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[csco], English (US) Find stock quote information for Cisco. This is a Know query. |
Landing page link: LP
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CSCO is the stock symbol for the Cisco Corporation. This page would be very helpful for many or most users. There are many, many on- topic results for this query. This result merits a U rating. |
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[kids backpacks], English (US) Find information about kids backpacks or purchase a kids backpack. |
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LL Bean is well-known for selling backpacks for kids of different ages. There is a lot of product information and many user reviews for each backpack. This page would be very helpful for many or most users. There are many, many on- topic results for this query. This result merits a U rating. |
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Query and User Intent |
LP of the Result Block, Result Block, Utility Rating |
Explanation |
|
[every breath you take lyrics], English (US) Find the lyrics to this song written by Sting. This is a Know query. |
Landing page link: LP
|
Page on the official Sting website with the requested lyrics. There are many low- quality lyrics results, but we can have confidence in the accuracy of the lyrics on this site. There are many, many on- topic results for this query. This result merits a U rating. |
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[dance video], English (US) Find a dance video to watch. There are many good, entertaining, and popular dance videos on video websites. Users are looking for good or entertaining dance videos. |
Landing page: http://www.youtube.com/watch?v=dMH0bHeiRNg Please visit the LP to watch the video
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This is a very popular video of a comedian demonstrating dance styles from previous decades. There are many, many on- topic results for this query. This result merits a U rating. |
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[purple coneflowers], English (US) Find images of or information about purple coneflowers. |
Landing page link: LP
|
This is a title link result block (TLRB), even though it has special content. There are helpful images in the result block, as well as many, many additional helpful images on the LP. |
|
Query and User Intent |
LP of the Result Block, Result Block, Utility Rating |
Explanation |
[1600 amphitheatre parkway, Mountain View, CA], English (US) Users may be looking for directions, a map, information about what business resides at this address, etc. |
Landing page link: LP
|
This is a non-title link result block (NTRB). There is no title link but the block itself is clickable. Clicking the block takes users to the LP. |
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[barack obama], English (US) Users may be looking for news, biographical information, images, etc. |
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This is a non-title link result block (NTRB). There is a lot of content in the block itself (images and information). Even though there is no title link, there are links in the result block that go to various landing pages. This result (result block and landing pages) would be helpful for many users. |
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