Utility Rating for Clear Non-Porn Intent Queries

If the user intent behind a query is clearly not porn-seeking, a landing page that has porn for its MC should be rated

OT.

• When the user intent is clearly not porn, a porn result should be considered unhelpful or useless.

• Uninvited porn is a very bad experience for many users. Remember to assign the P flag for all porn pages.

Query	User Intent	Landing Page	Utility Rating	Porn Flag?
[toys], English (US)	Find toys to buy.	Example Warning - this page is porn.	OT	Yes
[how tall is a camel], English (US)	Find the answer to this question about camels.	Example Warning - this page is porn.	OT	Yes
[car pictures], English (US)	Find pictures of cars.	Example Warning - this page is porn.	OT	Yes

Sometimes, the MC of a landing page is helpful for the query, but the page happens to display porn ads or porn links outside the MC. The query and the helpfulness of the MC have to be balanced with the user experience of the page. Use your judgment and represent users in your locale.
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