Porn Result Utility Rating

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Utility Rating for Clear Non-Porn Intent Queries

If the user intent behind a query is clearly not porn-seeking, a landing page that has porn for its MC should be rated

OT.

• When the user intent is clearly not porn, a porn result should be considered unhelpful or useless.

• Uninvited porn is a very bad experience for many users. Remember to assign the P flag for all porn pages.

Query	User Intent	Landing Page	Utility Rating	Porn Flag?
[toys], English (US)	Find toys to buy.	Example Warning - this page is porn.	OT	Yes
[how tall is a camel], English (US)	Find the answer to this question about camels.	Example Warning - this page is porn.	OT	Yes
[car pictures], English (US)	Find pictures of cars.	Example Warning - this page is porn.	OT	Yes

Sometimes, the MC of a landing page is helpful for the query, but the page happens to display porn ads or porn links outside the MC. The query and the helpfulness of the MC have to be balanced with the user experience of the page. Use your judgment and represent users in your locale.

Utility Rating for Possible Porn Intent Queries
Some queries have both non-porn and porn interpretations. For example, all of the following English (US) queries are possible porn intent queries, but they also have a non-porn intent: [girls], [gay], [thong], [breast], [sex], [spanking]. We will call these queries "possible porn intent" queries.
For these queries, please rate as if the non-porn interpretation is dominant, even if you think users are looking for porn. For example, please rate as if a likely intent of [bikini], English (US) is shopping. Rate the porn interpretation as a minor interpretation, even if you think most users are looking for porn.

Query	User Intent	Landing Page	Utility Rating	Porn flag?
[breasts], English (US)	Find anatomy or health information about breasts.	Example	U	No
[breasts], English (US)	Find anatomy or health information about breasts.	Example Warning - this page is porn.	SR	Yes
[pictures of girls], English (US)	Find pictures of girls.	Example	U	No
[pictures of girls], English (US)	Find pictures of girls.	Example Warning - this page is porn.	SR	Yes

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