Using the Didn't Load (D) Flag
Didn't Load (D) is used to indicate technical problems that prevent you from viewing any LP content. Use the D flag when:
• The MC of the landing page is a web server or web application error message and there is no other content on the page (no navigation links, no home link, no SC, no Ads). See this Wikipedia article for descriptions of different types of error messages.
• The landing page is completely blank (no MC, no SC, no Ads). Assign the D flag based on the landing page, not the result block. Here is an example of a D landing page. You cannot tell that the landing page doesn't load by looking at the result block.
|
Query and User Intent |
LP of the Result Block, Result Block, Utility Rating |
Explanation |
|
[douglas instruments], English (US) Navigate to the homepage of this website. |
Landing page link: LP
|
This page displays a generic 404 message. There is no MC, SC, or Ads on the page. This result merits an OT utility rating and the D flag. |
Here are screenshots of other types of landing pages that should be assigned the D flag: D1
,
D2
,
D3
.
Additionally, use the D flag for
• Malware warnings, such as "Warning - visiting this web site may harm your computer!"
• Pages that solicit certificate acceptance requests Here is an example of a malware warning:
Here is an example of a certificate acceptance request:
