Rating Results that Do Not Load
All result blocks must be given a utility rating. If the landing page truly doesn't load, assign the D flag and rate the page OT. True Didn't Load (D) pages are useless.
Sometimes the page partially loads or has an error message. Give utility ratings based on how helpful the result is for the query. Error messages can be customized by the webmaster and are part of a well functioning website. Sometimes these pages are helpful for the query.
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Query and User Intent |
LP of the Result Block, Result Block, Utility Rating |
Explanation |
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[boys snow shoes], English (US) Find information about or purchase boys snow shoes. |
Landing page link: LP
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The MC has an error message, but the LP has a lot of SC. However, the page has no information about boys' snow shoes and is unhelpful for the query. Do not assign the D flag. |
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[bible passages], English (US) Find specific passages in the bible. |
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In spite of the customized "No results found" message on the LP, it has links to all passages in the bible, organized by book. It would be very helpful for most users. Do not assign the D flag. |
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