Understanding User Intent



You must understand user intent to evaluate the landing page. Think about users in your task location typing the query right now. What are users trying to accomplish?


Query

Likely User Intent

[population of paris], English (US)

Find the current population of Paris, France.

[Fedex], English (US)

Navigate to the Fedex website, track a package or find a FedEx location.

[weather], English (US)

Find weather information in the User Location right now.



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