Rating Local Intent Queries


When there is a user location for a local intent query, such as [chinese restaurants] with a user location of Boston, MA, results in or near the user location are the most helpful.

How close is "near"? Most people are not willing to travel very far for a gas station, coffee shop, supermarket, etc. Those are types of businesses that most users expect to find very nearby.
Users might be willing to travel a little farther for certain kinds of local results: doctors’ offices, libraries, specific types of restaurants, public facilities like swimming pools, hiking trails in open spaces, etc. Sometimes users may accept results that are even farther away, such as a very specialized medical clinic.
In other words, when we say users are looking for results "nearby," the word "nearby" can mean different distances for different queries. So, as always, please use your judgment.




« Previous    Next »