Non-Vital Results for URL Queries


Raters sometimes ask the question, “For a well-formed working URL query, are the only acceptable utility ratings for a result either V or OT?” The answer is No - there can be other helpful results for URL queries.
Some users issue URL queries to find information about a website, such as reviews or recent news. We recommended this to you as one method of reputation research in the PQ guidelines. Real users do this too. Results which give reviews and reputation information can be very helpful for a URL query.
However, websites that offer usage statistics about a website are not usually helpful results for URL queries. Most users aren’t interested in this kind of information.


Query and User Intent

LP of the Result Block, Result Block, PQ Rating, Utility Rating

Explanation



[coldwatercreek.com], English (US)

Go to http://www.coldwaterc

reek.com
, the website of Coldwater Creek, a well-known US company that sells women’s clothing and accessories online and in retail stores.

Landing page link: LP

This LP is the target of the query.

Landing page link: LP

This LP displays coupon codes that users can use when making online purchases on the Coldwater Creek website. Online coupon codes are very popular in the US.

This is a well-known coupon website where users can often find working coupon codes. This result displays active coupon codes that would be very helpful for most users shopping online at coldwatercreek.com.

Landing page link: LP

This LP has 3 reviews of the coldwatercreek.com website.

This is a well-known review website. This result would be helpful for many users considering whether to make purchases at coldwatercreek.com. If there were more reviews and the reviews were more recent, the utility rating would be Useful only.


Query and User Intent

LP of the Result Block, Result Block, PQ Rating, Utility Rating

Explanation



[ratemyprofessors. com], English (US)

Go to http://www.ratemy
professors.com
, a website where students can rate their college professors.

Landing page link: LP

This LP is the target of the query.

Landing page link: LP

The LP is a Huffington Post article dated August 31, 2012 about the ratemyprofessors.com website. Some users might be interested in this article.

Landing page link: LP

The landing page has an article dated April 17, 2006 about the ratemyprofessors.com website. Few or no users would be interested in this outdated information.



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