Mobile Landing Pages


When rating BU tasks, you should assume that users are on a desktop computer or a laptop. (Mobile rating projects have separate instructions.)

Most results in BU tasks are designed for desktop and laptop users. Please assign ratings to mobile-specific pages as follows:


• When the mobile page is high functioning and would be satisfying for desktop/laptop users, then rate normally.

• When the mobile page has limited functionality and a non-mobile version exists that would be much more helpful for users, please do not assign above SR.

Please use your judgment when considering how helpful mobile versions of landing pages would be for users. Of course, if the mobile landing page is unrelated to the query or useless for any reason, a rating of OT is appropriate.
PQ rating assumes that users are on a desktop or laptop and have a keyboard, mouse or track pad, and at least a normal sized monitor. Some mobile pages have very limited functionality and therefore are unsatisfying for a desktop or laptop user. A low PQ rating can be justified if the page is unsatisfying/does not achieve its purpose for laptop or desktop users.

Query and User Intent

LP of the Result Block, Result Block, PQ Rating, Utility Rating

Explanation



[Stanford], English (US) Navigate to the

homepage of the Stanford University

website.


Landing page link: Stanford homepage



The mobile version has less content and limited functionality compared to the desktop version. It would be helpful for few users.

Landing page link: Stanford mobile homepage


Query and User Intent

LP of the Result Block, Result Block, PQ Rating, Utility Rating

Explanation



[cbs sports], English (US)

Navigate to the homepage of the CBS Sports site.


Landing page link: CBS Sports homepage



Even though the mobile version has a lot of links, the font size is small and hard to read on a desktop. It would be helpful for few users.

Landing page link: CBS Sports mobile homepage


[people], English (US) Navigate to the

homepage of the People magazine

website.

Landing page link: People homepage



Although the versions are different, the mobile version has a lot of the same content. Some users might not even notice that it is a mobile version.

Landing page link: People mobile homepage



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