Lack of Purpose, Harmful Purpose, and Deceptive Pages

As a rater, you may encounter the following types of pages.

• Lack of purpose: Sometimes it will be impossible to figure out the purpose of the page despite your best effort to do so. Many "lack of purpose" pages are gibberish (nonsensical) or auto-generated. These pages serve no real purpose.

• Harmful purpose: Some pages are clearly harmful or malicious. For example, pages designed to "phish" for the user's government-issued identification number (such as a Social Security number), bank account information, or credit card information are harmful because the purpose is to steal private information. Malicious download pages are another type of harmful page.

• Deceptive pages: These pages are designed to look as though they have a helpful purpose but actually exist for some other reason. Deceptive pages are usually created to make money using ads or affiliate links rather than to help users. For example, some deceptive pages are designed to look as though they have helpful information, but in reality they are created to get users to click on ads.

Here are some examples of pages that were not created to be helpful for users and should always be considered overall Lowest quality.

Type of Lowest Quality Page	Example	Explanation
Lack of Purpose	Lack of Purpose 1 Lack of Purpose 2 Lack of Purpose Lack of Purpose 4 Lack of Purpose 5 Lack of Purpose 6	These pages do not have a purpose.
Deceptive	Deceptive 1	Not only does this page have many ads, but all the helpful-looking links lead to pages full of ads and very little text.
Deceptive	Deceptive 2	The title of this page is "Washing Machine Reviews," but all the content is product information copied from another source and all links are affiliate links. The purpose of this page is clearly to profit from an affiliate program, rather than publish reviews.
Deceptive	Deceptive 3	The title of this page is "Rachael Ray Diet Blog," but the page has nothing to do with Rachael Ray or her diet or her products. In fact, there is a brown-text-on-brown-background section at the bottom of the page (which we consider to be hidden text) that says "Disclaimer: Rachael Ray is not affiliated with nor does she sponsor or endorse this blog." Important: This page is deceptive in spite of the disclaimer!
Malicious	Malicious Example	This page is malicious. It is a shopping page that "phishes" for private information, including the user's Social Security number, driver's license number, and bank account information.

Note: Lack of Purpose pages, Harmful pages, and Deceptive pages all violate the Quality Guidelines section of Google's Webmaster Guidelines
.

In general, any page or website which violates the Quality Guidelines section of Google's Webmaster Guidelines

should be considered Lowest quality.
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