What is E-Mail Marketing Service?

Permission-based e-mail Marketing Campaigns are a cost-effective way to reach new and existing customers .Business Contact Manager for Outlook now includes Microsoft Office Outlook with Business Contact Manager E-Mail Marketing Service, a fully-integrated online service that allows you to target your e-mail Marketing Campaigns more precisely, and track their effectiveness more accurately.

Your free online subscription to the E-Mail Marketing Service means you can:

Send a Marketing Campaign by using the E-Mail Marketing Service

By using the Marketing Campaign forms in Business Contact Manager for Outlook, you can track the creation of and the customer response to your Marketing Campaigns. You can see how many new sales were generated by a flyer, for example, or the depth of interest created by an e-mail Marketing Campaign. Finally, you can easily check the financial results of your investment.

In order to send an e-mail Marketing Campaign by using the E-Mail Marketing Service, when you complete a Marketing Campaign form, in the How will they get it? section of the form, from the Delivery method list, select E-Mail Marketing Service. When you click the Launch button to launch the Marketing Campaign, the E-Mail Marketing Service wizard opens automatically.

Note For more information about Marketing Campaigns in general, see .

Track the results of a Marketing Campaign by using the E-Mail Marketing Service

When you send an e-mail Marketing Campaign by using the E-Mail Marketing Service, you can track the following:

To set up e-mail tracking, do the following:

  1. In the E-Mail Marketing Service wizard, on the Set Up E-mail Tracking page, click Set Up E-mail Tracking
  2. Under Do you want to use e-mail tracking?, select Yes.

If you want to track messages sent to individual Business Contacts, do the following:

  1. Open the Business Contact form .
  2. In the Source information section of the form, in the Source list, select E-mail Campaign, and in the Initiated By box, add the name of the Marketing Campaign you are sending to that Business Contact

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Sign in to the E-Mail Marketing Service

In order to use E-Mail Marketing Service, you need to sign in by using a Windows Live ID . If you don't have a Windows Live ID, you can sign up for one at the .

Tip Consider creating a separate Windows Live ID for your business.

  1. In the E-Mail Marketing Service wizard, click Sign In.
  2. Type your Windows Live ID and password, and then click the Sign In button.

To access the E-Mail Marketing Service wizard, complete a Marketing Campaign form for an e-mail campagn that uses the E-Mail Marketing Service to send and track the messages. See

Personalize messages in Office Word for your e-mail Marketing Campaign by using the E-Mail Marketing Service

When you are using the E-Mail Marketing Service to send and track your e-mail Marketing Campaign, do the following:

  1. Create your e-mail messages in Office Word.
  2. Create an e-mail Marketing Campaign.
  3. Set up the E-Mail Marketing Service to track your results.

When you want to create a personalized e-mail message for each recipient, use the mail merge feature in Office Word to include such details as the recipient's first name, or the city or town she lives in.

showCreate personalized e-mail messages to be sent through the E-Mail Marketing Service by using mail merge in Office Word

  1. In Word, on the ribbon, on the Mailings tab, in the Start Mail Merge group, click Start Mail Merge, and then select E-Mail Messages.
  2. Click Select Recipients, and then click Select from Outlook Contacts.
  3. In the Select Contacts dialog box, select Business Contacts.
  4. In the Mail Merge Recipients dialog box, select the Business Contacts whom you want to send your e-mail message to, and then click OK.
  5. Write your e-mail message, and then, in the Write & Insert Fields group, click the fields you want to insert.

    showWhich fields can I use in mail merge documents?

    The following list displays the fields from the Business Contact form that you can use when creating a mail merge document in Word.

    Note You cannot use any user-defined fields when creating a mail merge document.

    • Last
    • First
    • Title
    • Company
    • Department
    • Phone
    • Mobile Phone
    • Pager Phone
    • Home Phone
    • Assistant Phone Number
    • Business Fax
    • Home Fax
    • Other Fax
    • Telex Number
    • Display Name
    • Email Address
    • Assistant
    • Primary
    • File As
    • Web Page
    • Business Address Street
    • Business Address City
    • Business Address State
    • Business Address Postal Code
    • Business Address Country/Region
    • Job Title
  6. Save your e-mail message. You will type the name of this document in the Marketing Campaign form.

After you have saved your e-mail message, create and send your Marketing Campaign.

For more information, see Create a Marketing Campaign in Business Contact Manager from another program in the Microsoft Office suite.