Rating the Quality of the Main Content


The Main Content is the reason the page exists, and rating the quality of the MC is the most important step in PQ rating. You must think about the purpose of the page in order to evaluate the MC. High or highest quality MC allows the page to achieve its purpose in a highly satisfying way. Understanding the purpose of the page is extremely important for rating the quality of the MC. (Remember that all your rating must be done in the context of the purpose of the page.)

For each page, spend a few minutes examining the MC. Read the article, watch the video, examine the pictures, play with the calculator or online game, etc. Remember - MC also includes page features and functionality, so test the page out. For example, if the page is a product page on a store website, put at least one product in the cart to make sure the page and the shopping cart are functioning.
If there is a lot of content, give yourself a few minutes to browse through the MC on the page. Then assign a rating to the quality of the MC:

• no main content

• lowest

• low

• medium

• high

• highest
The purpose of the page will help you determine what high quality content means. For example, high or highest quality encyclopedia articles should be accurate, clearly written, and comprehensive. High or highest quality shopping content should help you find the products you want, research the products thoroughly, and make purchasing the products easy. High or highest quality humor content should be entertaining.

For all pages and all purposes, creating high quality MC takes a significant amount of at least one of the following: time, effort, expertise, and/or talent.

High or Highest Quality Main Content
Low or Lowest Quality Main Content
Low or Lowest Quality Main Content Examples


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