Important Rating Definitions and Ideas

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Query: This refers to the word(s), number(s), and/or symbol(s) that a user types in the search box of a search engine. In these guidelines, queries will have square brackets around them. If a user types the word iphone in the search box, we will display: [iphone].

User: A user is a person who types queries into a search engine when looking for information. These guidelines assume that the user is typing queries on a desktop or laptop computer.

User Intent: When a user types a query, he is trying to accomplish something. We refer to this goal as the user intent.

Locale: All queries have a locale which is the language and location for the task. Task locations are represented by a two-letter country code. For a current list of country codes, click here
.

User Location: Some queries also have a User Location, which provides more specific information about where the user is located. The User Location is usually a city.

Search Engine Results Page (SERP): The page a search engine shows after a user enters a query in the search box. The SERP is made up of result blocks.
Here is a screenshot of one result block from the [iphone] SERP with the parts labeled:

The Landing Page (LP) is the page you see after you click the title link in the result block. We will use the word

result to refer to the result block and the landing page.
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