Classification of User Intent: Action, Information, and Navigation: Do-Know-Go

Sometimes it is helpful to classify user intent for a query in one or more of these three categories:

Action intent – Users want to accomplish a goal or engage in an activity, such as download software, play a game online, send flowers, find entertaining videos, etc. These are Do queries: users want to do something.

Information intent – Users want to find information. These are Know queries: users want to know something.

Navigation intent – Users want to navigate to a website or webpage. These are Go queries: users want to go to a specific page.

An easy way to remember this is Do-Know-Go. Classifying queries this way can help you figure out how to rate a webpage. Important: Many queries fit into more than one type of user intent.

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