Identifying the Supplementary Content (SC)
Supplementary Content is content which contributes to a good user experience on the page, but does not directly help the page achieve its purpose. SC is created by webmasters and is an important part of the user experience.
For example, one common type of SC is navigation links which allow users to visit other parts of the website. Sometimes the easiest way to identify SC is to look for the parts of the page which are not MC or Ads.
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Type of Page and Purpose |
SC Highlighted in Blue |
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News website homepage: the purpose is to display news. | |
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News article page: the purpose is to display a news article. | |
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Store product page: the purpose is to sell or give information about the product. | |
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Video page: the purpose is to allow users to view a video. | |
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Currency converter page: the purpose is to calculate equivalent amounts in different currencies. | |
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Blog post page: the purpose is to display a blog post. | |
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Search engine homepage: the purpose is to allow users to enter a query and search the Internet. | |
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Bank login page: the purpose is to allow users to log in to bank online. |
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