General Guidelines Overview

Welcome to the Search Quality Rating Program!

As a Search Quality Evaluator, you will work on many different types of rating projects. The General Guidelines primarily cover block utility (BU) rating; however, the concepts are also important for many other types of rating tasks.
Please note:

For brevity, we refer to “Search Quality Evaluators” as “raters” in these guidelines.

The General Guidelines contain many rating examples. Because webpage content changes so frequently, we use screenshots created when the rating examples were written. Some screenshots may seem outdated when you read through the guidelines.

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