Zoom-in up to 1.5 and pan at same time to some spot near center of picture:

zoompan=z='min(zoom+0.0015,1.5)':d=700:x='if(gte(zoom,1.5),x,x+1/a)':y='if(gte(zoom,1.5),y,y+1)':s=640x360

Zoom-in up to 1.5 and pan always at center of picture:

zoompan=z='min(zoom+0.0015,1.5)':d=700:x='iw/2-(iw/zoom/2)':y='ih/2-(ih/zoom/2)'

Same as above but without pausing:

zoompan=z='min(max(zoom,pzoom)+0.0015,1.5)':d=1:x='iw/2-(iw/zoom/2)':y='ih/2-(ih/zoom/2)'